In licensing and franchising arrangements the following assets are transferred
A) Capital
B) Material
C) Brand name
D) Office equipment

Name: In licensing and franchising arrangements the following assets are transferred A) Capital B) Material C) Brand name D) Office equipment
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In licensing and franchising arrangements, the primary asset transferred is the brand name, allowing the licensee or franchisee to use the established brand recognition and trademarks of the licensor or franchisor.

In Licensing and Franchising Arrangements the Following Assets Are Transferred