In a highly competitive global economy it is critical that international companies
A) Emphasize interdependent customer groupings to achieve functional integration
B) Direct their efforts to be in many international markets
C) Establish large regional bases to gain competitive advantage
D) None of the above

Question

Quizplus · Accepted Answer

Emphasizing interdependent customer groupings helps companies achieve functional integration and better serve their customers in different markets.

In a Highly Competitive Global Economy It Is Critical That