What is the fiasco that cost Coca Cola shareholders up to $500 million in the 1980s?
A) raising the price of Coke above that of Pepsi
B) eliminating the old-fashioned glass bottles favored by many consumers
C) intrroducing the "things go better with Coke" advertising campaign
D) changing the formula for Coke and introducing it as "New Coke"
Correct Answer:
Verified
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