When you use values, attitudes and lifestyles to better understand your audience, you are relying on:

Question

Quizplus · Accepted Answer

Psychographics involves studying and classifying people according to their attitudes, aspirations, and other psychological criteria, especially in market research. This approach is used to understand an audience's psychological attributes, including their values and lifestyles, making it the correct answer.

When You Use Values, Attitudes and Lifestyles to Better Understand