Linking an organization to a topic already in the public and/or media agenda involves creating a/an __.
A) campaign
B) gatekeeper
C) news peg
D) news release
E) systems approach

Question

Quizplus · Accepted Answer

Creating a news peg involves linking an organization to a topic that is already in the public and/or media agenda, making the organization's news more relevant and timely for coverage.

Linking an Organization to a Topic Already in the Public