Research shows that people will read lengthy advertising copy when it __.
A) includes personal anecdotes
B) is alliterative
C) is of particular interest to them
D) is repeated frequently
E) promises financial savings
Correct Answer:
Verified
Q4: Strategies for effective development of the visual
Q5: An advertising headline that proclaims "An innovative
Q6: Public service advertising assists television stations by
Q7: Television stations that broadcast public service advertising
Q8: Corporations that buy advertising time and space
Q10: The Advertising Council estimates that the media
Q11: Which character is a product of the
Q12: A technique to keep production costs low
Q13: PSA is an abbreviation for _.
A) positive
Q14: Headlines in print advertisements are considered part
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