An Appropriate Guideline for Writing Direct-Mail Appeals Is to Write

An appropriate guideline for writing direct-mail appeals is to write in a way that __.

A) explains the negative consequences if the reader does not contribute
B) grabs the reader immediately with a strong beginning
C) sends the appeal over the signature of the public relations writer
D) uses the salutation "Dear Sir or Madam"
E) presents a tone of understatement and indifference