Which media is weakest in terms of control?
A) Paid
B) Earned
C) Owned
D) Shared

Name: Which media is weakest in terms of control? A) Paid B) Earned C) Owned D) Shared
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Earned media is weakest in terms of control because it relies on external entities such as customers, news outlets, and social media users to create and distribute content about a brand, without direct control by the brand itself.

Which Media Is Weakest in Terms of Control