MINI-CASE
Acme, Inc. is a manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to go international with a valve for which they recently received a patent and is superior to any offered anywhere in the world.
-Refer to Mini-Case. Which of the following is NOT an objective that business customers will focus on?

Question

MINI-CASE 
Acme, Inc. is a manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to go international with a valve for which they recently received a patent and is superior to any offered anywhere in the world.
-Refer to Mini-Case. Which of the following is NOT an objective that business customers will focus on?

Quizplus · Accepted Answer

Business customers, especially in industrial markets like that of Acme, Inc., typically prioritize price, service, quality, and assurance of supply over brand name when making purchasing decisions. Brand name might influence the decision, but it is not usually a primary focus compared to the other factors, especially for technical and industrial products.

MINI-CASE Acme, Inc. Is a Manufacturer of Industrial Goods, Such as Such