MINI-CASE Wendy's Fast Food Restaurant Recently Had a Situation Where a a Woman

MINI-CASE
Wendy's fast food restaurant recently had a situation where a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales of that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred has received very favorable exposure in the local media once it was learned that they were victimized by this crime.
-Refer to Mini-Case. To help rebuild Wendy's reputation, the corporate office encourages franchisees to support local organizations in their communities, such as charities and schools. The practice of companies associating themselves with a good cause, providing assistance as well as financial support is known as ________.

A) public affairs
B) marketing public relations
C) cause marketing
D) fund-raising
E) media relations