Which of the following is a type of partnership program used by manufacturers of two or more brands, such as Doritos corn chips and Pace salsa, to leverage similar strengths to achieve a bigger impact in the marketplace?

Question

Quizplus · Accepted Answer

Tie-ins are a type of partnership program where manufacturers of two or more brands collaborate to market their products together, leveraging each other's strengths for a bigger impact, as seen with Doritos corn chips and Pace salsa.

Which of the Following Is a Type of Partnership Program