Dana is developing an integrated marketing communications campaign for a client, and she wants to include an element that will provide an incentive for consumers to purchase the product. She also wants to generate excitement for the brand. Which tool should she use to accomplish these goals?

Question

Quizplus · Accepted Answer

Sales promotion is the correct tool for providing an incentive for consumers to purchase a product and for generating excitement for the brand. It includes tactics like discounts, coupons, contests, and giveaways that can stimulate immediate sales and boost brand enthusiasm.

Dana Is Developing an Integrated Marketing Communications Campaign for a Client