Which basic objective of direct marketing attempts to motivate customers to visit an event or retail outlet?

Question

Quizplus · Accepted Answer

The objective of generating traffic in direct marketing is specifically aimed at motivating customers to visit an event or retail outlet. This involves strategies designed to attract people to a physical location or specific event, distinguishing it from other objectives like lead generation or enhancing awareness, which may not necessarily involve a physical visit.

Which Basic Objective of Direct Marketing Attempts to Motivate Customers