Which of the following is a type of list used in direct marketing?
A) house list
B) compiled list
C) response list
D) a and b
E) a, b, and c
Correct Answer:
Verified
Q14: Where does the database marketing process begin?
A)
Q15: Direct marketers purchase or rent lists from
Q16: Combining lists is known as _.
A) purging
B)
Q17: Deleting the repeated names on lists that
Q18: Combining lists is called _, and deleting
Q20: Which of the following is NOT a
Q21: Which type of list consists of the
Q22: Which type of list is the most
Q23: What is a concern regarding data-driven communications?
A)
Q24: Which process identifies and analyzes patterns in
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