Outbound telemarketing means the call center staff are calling unqualified numbers, sometimes just randomly selected, and this practice has a much lower response rate.

Question

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Outbound telemarketing involves calling potential or existing customers, but the numbers called are not necessarily unqualified or randomly selected. Often, these calls are made to lists of leads or customers who have been identified as potentially interested in the product or service, aiming to increase response rates through targeted outreach.

Outbound Telemarketing Means the Call Center Staff Are Calling Unqualified