As described in opening vignette, the leading direct-response auto insurer in a low-involvement category dominated by major brands was successful in overcoming consumer inertia, driving customers to their phones and the Internet and attained the highest level of inquiries in company history. Describe the campaign that produced these results.

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The Answer of As described in opening vignette, the leading direct-response auto insurer in a low-involvement category dominated by major brands was successful in overcoming consumer inertia, driving customers to their phones and the Internet and attained the highest level of inquiries in company history. Describe the campaign that produced these results.

As Described in Opening Vignette, the Leading Direct-Response Auto Insurer