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What Was So Unusual About the Television Commercial for Honda

Question 25

Multiple Choice

What was so unusual about the television commercial for Honda that was described in "A Matter of Principle"?


A) The special effects depicted a Honda car putting itself together and driving away.
B) The spot shows all the many parts of a car, each set up in a domino fashion, that fall together piece by piece ultimately creating a new Honda that drives away at the end, and it was filmed in real time without any special effects.
C) The spot shows how few parts there really are to a Honda, illustrating the point that with fewer parts, there are fewer chances for problems.
D) The clever use of animation was effective in not only drawing attention to the ad, but also in communicating the message in several countries without the limitations of language barriers.
E) The ad contained absolutely no copy, which goes against the norm for automobile advertising.

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