According to the "Hands-On" case at the end of the chapter, what is NOT a benefit of filming commercials in HD?
A) The cost to film in HD is 10 to 15 percent higher than regular film.
B) Consumers like watching HD commercials.
C) Consumers pay more attention to HD commercials.
D) HD is cutting edge.
E) Consumers are more likely to remember HD commercials.

Question

Quizplus · Accepted Answer

The cost to film in HD being 10 to 15 percent higher than regular film is not a benefit but rather a drawback or additional expense associated with filming commercials in HD.

According to the "Hands-On" Case at the End of the Chapter