MINI-CASE
A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that doctors have been concerned about your weight all your life. The baby's face gradually turns into that of a woman who is attractive yet pudgy, obese actually, and the copy indicates that Meridia can help-just ask your doctor. Then the scene shifts, rather abruptly, to the name of the prescription medication.
-Refer to Mini-Case. If the art director wanted to purchase a previously recorded image of a baby's face rather than going through the process of casting and abiding by all the regulations when working with minors, what could he or she use?

Question

Quizplus · Accepted Answer

Stock footage refers to video or film footage that has been pre-recorded and is available for purchase and use by filmmakers or advertisers, eliminating the need for a new shoot, especially useful in scenarios like the one described where using minors could complicate production due to regulations.

MINI-CASE a Television Ad for Meridia, a Prescription Medication for the the Management