Music is really not that important in television advertising.
Correct Answer:
Verified
Q8: What does the television copywriter have to
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Q10: The more elaborate the copy, the easier
Q11: Good body copy keeps people's interest so
Q12: Two paragraphs that get special attention in
Q14: The storyboard, which is the visual plan
Q15: As described in the chapter's opening vignette,
Q16: An advertisement for an exercise bike exclaimed
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Q18: As described in "The Inside Story," what
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