What concept refers to the amount of time allowed before the beginning of the sales period to reach people when they are just beginning to think about seasonal buying as well as to the production time needed to get the advertisement into the medium?

Question

Quizplus · Accepted Answer

Lead time refers to the period needed to prepare and launch an advertising campaign before the start of the sales period, taking into account both the consumers' buying cycle and the production time required for the advertisement.

What Concept Refers to the Amount of Time Allowed Before