Aperture measures the percentage of total advertising spending by one brand in a product category relative to the competition, giving media planners an idea of how much their advertising will stand out.

Question

Quizplus · Accepted Answer

Aperture in advertising refers to the ideal moment to deliver an ad to a target audience when they are most receptive, not the percentage of total advertising spending by one brand relative to the competition.

Aperture Measures the Percentage of Total Advertising Spending by One