A practice, using the Internet, designed to deliver a groundswell of opinion or marketplace demand for a product is called ________.
A) spam
B) word-of-mouth
C) opinion leadership
D) viral marketing
E) two-stage adoption

Question

Quizplus · Accepted Answer

Viral marketing is the practice of using the Internet to generate a significant increase in awareness or demand for a product through a self-replicating process of sharing, akin to the spread of a virus.

A Practice, Using the Internet, Designed to Deliver a Groundswell