In an attempt to stand out among the media clutter, several companies have begun integrating brands into the content of television shows as a prop or central feature of the program, which is known as ________ and is more aggressive than the practice of product placement.
A) branded entertainment
B) new media
C) alternative media
D) subliminal advertising
E) embeds

Question

Quizplus · Accepted Answer

Branded entertainment is the practice of integrating brands into the content of entertainment media (like TV shows) more aggressively than traditional product placement, making the brand a prop or central feature of the program.

In an Attempt to Stand Out Among the Media Clutter