MINI-CASE
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Refer to Mini-Case. Bob and Larry wanted to develop a groundswell of marketplace demand for their store, so they used e-mail to circulate a message among all of their family, friends, and customers for which they had e-mail addresses. What type of marketing is this?

Question

Quizplus · Accepted Answer

Viral marketing involves spreading information about a product or service from person to person, especially by using unconventional means like the internet or email, much like how Bob and Larry are circulating their message.

MINI-CASE Bob and Larry Have Taken Their Fly Fishing Equipment and and Accessory