How does Arbitron collect consumers' radio listening behavior?
A) They call 12,000 respondents for seven consecutive days and ask them about their radio listening the day before.
B) Have of the sample complete a seven-day self-administered diary and the other half is called for those seven days and asked about their radio listening the day before.
C) Electronic devices are mounted on roadways that intercept which radio stations passing cars are tuned in to.
D) They use a seven-day self-administered diary that the person returns to Arbitron at the end of the week.
E) Respondents agree to hook an electronic monitoring device on all of their radios for a seven-day period to record which stations the radios are tuned in to.

Question

Quizplus · Accepted Answer

Arbitron collects consumers' radio listening behavior through the use of a seven-day self-administered diary that participants fill out regarding their radio listening habits and then return to Arbitron at the end of the week.

How Does Arbitron Collect Consumers' Radio Listening Behavior