One trend in audio advertising is narrowly targeted laserlike sound beams that can pinpoint individual shoppers with prerecorded messages encouraging them to try or buy some product.

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This technology, often referred to as directional or focused audio, allows advertisers to send highly targeted audio messages to individual listeners within a specific area, minimizing disturbance to others and creating a personalized advertising experience.

One Trend in Audio Advertising Is Narrowly Targeted Laserlike Sound