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The Wall Street Journal Wants to Begin an Advertising Campaign

Question 54

Multiple Choice

The Wall Street Journal wants to begin an advertising campaign using television to attract more subscribers. They want a television vehicle that is relatively uncluttered and reaches an affluent, well-educated household. One goal of their promotion is to not appear to be asking for a purchase, merely to make the publication more salient in the minds of their target audience. Based on this information and your knowledge of the structure of the television industry, which of the following delivery systems or programming options would be best for the WSJ?


A) network television
B) public television
C) cable television
D) program syndication
E) interactive television

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