MINI-CASE Procter & Gamble Is a Major Manufacturer of Consumer Packaged

MINI-CASE
Procter & Gamble is a major manufacturer of consumer packaged goods and spent almost $3 billion on consumer advertising in 2004, much of it on television. P&G has nationwide distribution of its products and uses television advertising because of that. However, P&G is concerned about the decrease in television audiences in recent years and the fact that consumers are better able to avoid television commercials.
-Refer to Mini-Case. One thing P&G has done recently is to develop family-friendly programming, assuming the total financial responsibility for producing the program and providing the accompanying commercials. They are concerned that some of the controversial programming on television today hurts their brand's image if they advertise during that type of programming. What form of television advertising is P&G undertaking?

A) sponsorship
B) participations
C) spot announcements
D) on-network syndication
E) specialty television