A recent Wall Street Journal article was entitled "Marketing Nirvana Is to Be a President's Preferred Brand." The article discussed how President and Mrs. Bush receive about 1,000 gifts each month and keep and use only a handful of them. The president must disclose this information to the public, and marketers want the president to choose their brands. One TV news story discussed how President Bush has stopped running and has started biking instead, and video showed him riding a Trek bicycle. Based on what you learned from this chapter, why are so many marketers eager to give their products to the president?

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The Answer of A recent Wall Street Journal article was entitled "Marketing Nirvana Is to Be a President's Preferred Brand." The article discussed how President and Mrs. Bush receive about 1,000 gifts each month and keep and use only a handful of them. The president must disclose this information to the public, and marketers want the president to choose their brands. One TV news story discussed how President Bush has stopped running and has started biking instead, and video showed him riding a Trek bicycle. Based on what you learned from this chapter, why are so many marketers eager to give their products to the president?

A Recent Wall Street Journal Article Was Entitled "Marketing Nirvana