What is the fuel that fires the ideas for an account planner?
A) consumer insight
B) increasing trends
C) critical thinking
D) creative thinking
E) creative brief
Correct Answer:
Verified
Q10: Which of the following element(s) are at
Q11: Who in an advertising agency uses the
Q12: Which of the following is NOT considered
Q13: What is at the basis of all
Q14: Who in an advertising agency has been
Q16: Which of the following is NOT considered
Q17: Which document explains the consumer insight and
Q18: Which element of the communication brief details
Q19: _ are all the ways and places
Q20: Contact points, which are all the ways
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