The Advertising That Launched General Motors' OnStar GPS System Used

The advertising that launched General Motors' OnStar GPS system used a Batman theme. By looking at the commercial in terms of signs and symbols it is possible to discover if the obvious and hidden meanings of the message are on strategy. For instance, the "bat beacon" becomes the OnStar for the average person who wants to have the wonderful technology toys Batman had. This is an example of _______ research?

A) market
B) semiotic
C) problem solving
D) quantitative
E) experimental