MINI-CASE
Monique and Bob Smith are married with two young children at home and a third away at college. They are also considering adopting another child. Monique is the primary shopper for her family, and every week, she goes shopping to buy products that she and her family need and want.
-Refer to Mini-Case. In marketing terms, Monique is a ________.
A) buyer
B) user
C) consumer
D) customer
E) purchaser

Question

Quizplus · Accepted Answer

The Answer of MINI-CASE
Monique and Bob Smith are married with two young children at home and a third away at college. They are also considering adopting another child. Monique is the primary shopper for her family, and every week, she goes shopping to buy products that she and her family need and want.
-Refer to Mini-Case. In marketing terms, Monique is a ________.
A) buyer
B) user
C) consumer
D) customer
E) purchaser

MINI-CASE Monique and Bob Smith Are Married with Two Young Children