The affective/emotion consumer response refers to understanding.
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Q22: Which of the following is a component
Q23: Which of the following is NOT a
Q24: A(n) _ is mental readiness to react
Q25: _ means consumers believe something to be
Q26: The hierarchy-of-effects models adequately explain how advertising
Q28: Interest and relevance create stopping power.
Q29: Subliminal effects are message cues given below
Q30: The effects of advertising on consumer responses
Q31: The components of the behavioral response are
Q32: There are some situations where advertising messages
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