MINI-CASE
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and thirteen. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-Refer to Mini-Case. The manufacturer of this line of products used an advertising agency to assist in developing the commercial so that it would communicate the desired meaning to the preteenage girl. Which element of the basic communication model does this represent?

Question

Quizplus · Accepted Answer

The advertising agency, in developing the commercial to communicate the desired meaning effectively, represents the encoding element of the basic communication model. Encoding involves converting the sender's ideas into a message, which can be verbal, visual, or both.

MINI-CASE Just for Me Is a Line of Hair Care Products