Several countries have banned many forms of tobacco advertising. However, the Salem, Benson & Hedges, and Winston names can found on billboards in one of these countries, but they are not advertising cigarettes. They are advertising their travel, clothing, and restaurant businesses. What type of advertising are these companies using to undermine these tobacco-advertising bans?

Question

Quizplus · Accepted Answer

These companies are using indirect advertising by promoting other products or services under their well-known tobacco brand names, thereby keeping the brand in the public eye despite restrictions on direct tobacco advertising.

Several Countries Have Banned Many Forms of Tobacco Advertising