Your parents own a small business and have asked for your assistance in advertising. Your father has done some advertising on local television that was not very effective, but he doesn't want to spend money on someone to "tell me what I already know." You know there are benefits to hiring an agency, and you are trying to convince your father that he should hire an advertising agency to assist in his advertising efforts. You tell your father several benefits. Which of the following is NOT a benefit of hiring an agency?

Question

Quizplus · Accepted Answer

Agencies typically charge for their services based on time, projects, or a retainer, not solely on the increase in sales experienced by the client. This makes choice C incorrect as it suggests a payment model based solely on performance, which is not standard for all advertising agencies.

Your Parents Own a Small Business and Have Asked for Your