Which of the following statements is true?
A) Product category refers to whether the product is a good, a service, or an idea.
B) The term product refers only to tangible goods, such as automobiles, clothing, or soft drinks.
C) A product can be services and ideas, as well as goods.
D) Advertising is the process a business uses to satisfy consumer needs and wants by providing goods and services to a target market.
E) A tagline is the distinctive identity of a particular product that distinguishes it from its competitors.
Correct Answer:
Verified
Q8: Which fundamental concept of advertising involves the
Q9: Which advertising approach uses reasons to persuade
Q10: Which of the following is NOT a
Q11: Which of the following is a role
Q12: The target market of an organization is
Q14: Which of the following is NOT considered
Q15: The distinctive identity of a particular product
Q16: Coke and Pepsi are examples of different
Q17: Which of the following is considered a
Q18: Which of the following is NOT considered
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