Polo Ralph Lauren Clothing Is of High Quality and Style

Polo Ralph Lauren clothing is of high quality and style. Instead of stressing the quality of their clothing, Polo Ralph Lauren does not even include copy (i.e., words) other than their brand name in their print ads and merely shows beautiful people wearing their clothing performing activities of the "rich," such as attending a polo match, or merely depicting a very well dressed, handsome man. What approach is Polo using?

A) hard-sell
B) soft-sell
C) image-sell
D) direct-sell
E) creative-sell