Internally generated brands, mast?heads, publishing titles, customer lists, other similar items, or expenditures on internally generated goodwill are examples of intangible assets.

Question

Quizplus · Accepted Answer

According to accounting standards (e.g., IFRS and GAAP), internally generated goodwill and brands cannot be recognized as intangible assets on the balance sheet because they do not arise from contractual or other legal rights and their cost cannot be reliably measured.

Internally Generated Brands, Mast?heads, Publishing Titles, Customer Lists, Other Similar