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Soaring Entity (UE) Developed a Successful Brand for a Line

Question 27

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Soaring Entity (UE) developed a successful brand for a line of custom-made para-gliders. SE is able to charge a premium for its products because of its superior reputation. SE spends large amounts of money on developing, marketing, and maintaining the brand. Explain why or why not the definition of an intangible asset has been met.

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