You Are Conducting Focus Group Research with Employees at a Mid-Sized

You are conducting focus group research with employees at a mid-sized company to explore the ways that they might imagine restructuring the workplace to improve work-life balance. Your literature review has suggested that the answers to this question may vary greatly between men and women and between the upper and lower wage earners (between management and sales, for example). What factors should you consider during sampling? How many groups would you decide to conduct and what would be the composition of those groups? Explain your decisions.