The unit of analysis in existing research will never be the individual because ______.
A) the data are raw data
B) you only have to do the math to change the unit of analysis to smaller levels like the individual
C) the survey was conducted by someone else
D) the data have already been aggregated

Question

Quizplus · Accepted Answer

The unit of analysis cannot be the individual if the data have already been aggregated, as aggregation involves summarizing data at a higher level, losing individual-level detail.

The Unit of Analysis in Existing Research Will Never Be