You are conducting applied research for a chain of discount retail stores about their customers' satisfaction with their shopping experience. You have a big budget and a staff to work on the research, but it is important that you get a representative sample of your shoppers. Which mode of delivery would be the best, given the situation?

Question

Quizplus · Accepted Answer

Face-to-face surveys allow for a more controlled environment to ensure a representative sample, especially with a big budget and staff available to conduct the research.

You Are Conducting Applied Research for a Chain of Discount