Which of these is NOT an underlying principle of services marketing?
A)Intangibility
B)Homogeneity
C)Perishability
D)Heterogeneity

Name: Which of these is NOT an underlying principle of services marketing? A)Intangibility B)Homogeneity C)Perishability D)Heterogeneity
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Homogeneity is not an underlying principle of services marketing; instead, services are characterized by heterogeneity, meaning they are diverse and can vary greatly from one service instance to another.

Which of These Is NOT an Underlying Principle of Services