To measure web effectiveness, Brand USA uses the following measures. Which is incorrect?
A)Cost per impression (CPM)
B)Cost per on-ad engagement (CPE)
C)Cost per tourist (CPT)
D)Cost per click through (CPC)

Question

Quizplus · Accepted Answer

Cost per tourist (CPT) is not a standard measure for assessing web effectiveness. Measures like CPM (Cost per Impression), CPE (Cost per Engagement), and CPC (Cost per Click) are commonly used metrics to evaluate the performance of online advertising and effectiveness of web presence, focusing on impressions, engagements, and clicks respectively. CPT is not typically associated with web effectiveness metrics.

To Measure Web Effectiveness, Brand USA Uses the Following Measures