Greenwashing occurs when a business spends considerable time and money emphasising its green credentials through marketing and advertising.

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Greenwashing refers to the practice where companies spend more effort and resources on marketing themselves as environmentally friendly or sustainable, rather than actually implementing practices that minimize environmental impact. This can mislead consumers into believing that their products or services are more eco-friendly than they actually are.

Greenwashing Occurs When a Business Spends Considerable Time and Money