A laundry detergent commercial promotes its color-preserving capabilities and compares its effectiveness with a competitor. This technique is one of two ways that persuaders change audience opinion following which communication theory?

Question

Quizplus · Accepted Answer

Rank's Model of Persuasion involves intensifying the positive aspects of one's own product while downplaying the competitor's, which aligns with the commercial's approach of highlighting its color-preserving capabilities compared to a competitor.

A Laundry Detergent Commercial Promotes Its Color-Preserving Capabilities and Compares