The American Cancer Society's "More Birthdays" campaign asks people to imagine a world with less cancer and more birthdays. This is an example of

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Monroe's Motivated Sequence is a technique used in persuasive speaking to organize thoughts in a way that helps to motivate an audience to take action. The "More Birthdays" campaign by the American Cancer Society is an example of this, as it aims to motivate people to imagine and strive for a world with less cancer, thereby encouraging actions that could lead to more birthdays (e.g., donations, awareness, lifestyle changes). This sequence involves steps such as attention, need, satisfaction, visualization, and action, which aligns with the campaign's approach of visualizing a positive outcome (more birthdays) as a result of combating cancer.

The American Cancer Society's "More Birthdays" Campaign Asks People to Imagine