A new student group on campus is promoting its Facebook page on fliers. You notice that several of your friends have "liked" this group on Facebook, so you "like" it too. This is an example of which principle of influence?

Question

Quizplus · Accepted Answer

This is an example of social proof, where individuals look to the actions and behaviors of others to determine their own. In this case, seeing that several friends have "liked" the group on Facebook influences you to do the same.

A New Student Group on Campus Is Promoting Its Facebook